REVENUE ARCHITECTURE · FRACTIONAL LEADERSHIP
Most consultants hand you a deck. We hand you a running system.
You're going to love working with us.
Revenue architecture, systems, playbooks, and training for experts and teams who mean it when they say they work smarter.
15 minutes · No pitch · Expert diagnosis
FRACTIONAL CRO / Revenue Leadership. On Demand.
REVENUE RECODE™ / Your Market, Pricing, and Method. Finally Right.
HUMAN INTERRUPT™ OUTBOUND / Your Pipeline Engine. Built and Handed Off.
BOOKED, BUSY, PAID™ ACCELERATOR / 90 Days. One Complete Revenue System.
BOOKED, BUSY, PAID™ PLAYBOOK / Our $600M+ B2B Sales Playbook. Self-Serve.
$600M+
Career Revenue Impact
50K+
LinkedIn Learning Trainees
1,000+
Expert Businesses Served
70+
Stages and Summits
the part most experts skip
"We don't hand you a framework and wish you luck. We build the system and stay in the room until it runs."
Brilliant at the work. Broke between clients. That's an infrastructure problem. We fix it.
15 minutes · No pitch · Expert diagnosis
01
Diagnosis before prescription.
We run the Revenue Recode Method™ before we touch anything. Your market, your positioning, your pricing, your offer with forensic analysis first. Most clients find a six-figure opportunity they couldn't see because they were too close to it.
02
Infrastructure, not inspiration.
We build things that run. CRM logic, outreach sequences, automation, pricing frameworks, delivery systems. Assets that produce consistent output regardless of what kind of morning it is.
03
We stay in the room.
We're not done when we hand it off. We're done when it works. Advisory hours, live deal coaching, and real-time feedback until the system runs on its own.
FIVE WAYS TO WORK WITH THE LAB
One Right Answer for Where You Are.
Self-serve or fully embedded. Every build starts with a Revenue Recode™ because we don't build on a foundation we haven't validated.
FRACTIONAL CRO
Revenue Leadership. Strategy, Systems, and Coaching — All Three.
Embedded · Systematic · Accountable
The gap between outgrowing founder-led sales and justifying a full-time revenue hire is exactly where we built this. We embed at the leadership level — owning the strategy, building the infrastructure, and coaching the team — using methodology we built inside LinkedIn, Google, Uber, and Tesla. When this works, your pipeline reviews become productive, your team closes with process instead of personality, and revenue stops depending on you being in every room.
What shifts: When this works, your team stops flying blind. Pipeline reviews become productive. Discovery calls convert. Every deal has a process behind it. You stop being the only person who can close.
Revenue Recode™ assessment and 90-day strategic roadmap
Pipeline architecture and CRM design
Sales playbook: discovery, proposal, objection handling, close
Team enablement: Collaborative Discovery Method™ and Value Altitude Framework™
Weekly leadership syncs and performance reporting
15 minutes · No pitch · Expert diagnosis
The REVENUE RECODE method™
Four Sessions With Luis. Your Market, Pricing, and Method. Finally Right.
Forensic · Personalized · Implementation-Ready
You've been running a methodology for years. You just haven't named it, priced it, or made it sellable. In four sessions we go forensic: on your market, your positioning, your offer architecture, and the process you've been delivering informally. You leave with a named Genius Method™, pricing anchored in verified data, and copy that reflects what you actually do. Not a worksheet. Not homework. Deliverables you use the next day.
What shifts: You leave knowing exactly what the market is paying for, exactly what makes your work unique, and exactly what to charge for it. You'll have a named methodology, a pricing anchor you can defend, and the language to sell it — all formatted and ready to use immediately.
Session 01: Demand Signal Analysis™ (what the market is actually paying for)
Session 02: Offer Architecture and Pricing Calibration (the number you say without flinching)
Session 03: Genius Method™ Extraction (named, framed, and sellable)
Session 04: Codification and Automation Readiness ( assets, not notes)
15 minutes · No pitch · Expert diagnosis
human interrupt™ LINKEDIN AUTOMATION
Your Pipeline Engine. Built, Configured, and Handed Off.
Engineered · Targeted · Operational Day One
Most outbound fails because it's built on assumptions: wrong ICP, generic messaging, no data underneath it. We run the Revenue Recode™ first so the entire system is built on verified intelligence. Then we build the machine: profile, targeting, sequences, and automation. You inherit something that runs. The calendar fills with people who match, understand what you do, and are ready for the right conversation.
What shifts: Your calendar fills with qualified conversations — people who match your ICP, understand what you do, and are ready to have the right conversation. The system runs whether you're thinking about it or not.
Full Revenue Recode™ included
LinkedIn profile redesigned for ICP conversion
Sales Navigator list architecture from verified demand data
Messaging sequences built on the Human Interrupt Method™
Full automation configured
SOPs for day-one independent operation
15 minutes · No pitch · Expert diagnosis
The Booked, Busy, Paid™ ACCELERATOR
90 Days. One Complete Revenue System. Built Around Your Practice.
Systematic · Personalized · Built to Last
The Accelerator is for the expert who is brilliant at delivery and done with the feast-or-famine cycle. We open with the Revenue Recode™, then build four complete systems around what we find: acquisition, delivery, operations, and the financial backbone that holds it all together. Nothing is a template with your name on it. By day 90 the chaos has been replaced with a machine that runs on data, not intuition, and doesn't require you to be in every room.
What shifts: By day 90 you have a validated offer, an automated pipeline generating consistent conversations, a delivery system that doesn't require heroic effort every time, and a business operating system that runs on data instead of intuition. The chaos gets replaced with a machine.
Playbook 01: Revenue Recode Method™ — market, offer, pricing, positioning
Playbook 02: Client Acquisition System — LinkedIn, email, discovery
Playbook 03: Service Delivery System — onboarding, workflows, automation
Playbook 04: Business Operating System — CRM, billing, renewals, dashboards
Weekly live Advisory Hours with Luis (direct access, not a community manager)
AI assistant training prompts and full automation blueprints
15 minutes · No pitch · Expert diagnosis
the Booked, Busy, Paid™ PLAYBOOK
Every Framework. Every Blueprint. Every Knowledge Base.
Every Framework · Every Blueprint · Every Knowledge Base · Self-Serve.
The methodologies inside the BBP Playbook represent the kind of institutional knowledge that lives inside companies like LinkedIn, Google, Uber, and Tesla. Built across $600M+ in career revenue impact, refined across hundreds of expert-based businesses. If you're the kind of person who sees a system and immediately knows how to run it, this was built for you. Everything is implementation-first — AI-ready, automation-ready, and formatted so you can move immediately.
What shifts: You inherit a complete operating system for your expert practice without needing a guided build. Your AI assistant learns your methodology. Your automations run on blueprints that have been field-tested at scale.
AI-ready knowledge bases for every BBP methodology, formatted for Claude or Gemini
Automation blueprints for HeyReach, GoHighLevel, and Reply.io
All four playbooks in complete self-serve format
Discovery scripts, proposal frameworks, objection handling guides
LinkedIn messaging templates built on the Human Interrupt Method™
15 minutes · No pitch · Expert diagnosis
the Booked, Busy, Paid™ system
Four Playbooks. One Complete Revenue System.
Every engagement at the Lab is built on the same architecture. Revenue Recode™ first, always. Then acquisition, delivery, and operations. In that sequence, for documented reasons. The result is a business that runs on systems instead of heroics.
BUILT BY SOMEONE WHO'S RUN THESE SYSTEMS
Not Consulting From Outside. Building From Inside.
Luis Báez spent his career as the person inside the room — not just advising companies like LinkedIn, Google, Uber, and Tesla on revenue strategy, but actually building it from the inside. Leading teams. Running pipeline reviews. Designing the infrastructure. Owning the number.
After $600M+ in career revenue impact and 50,000+ practitioners trained as a LinkedIn Learning instructor, he built The Revenue Enablement Lab™ for one reason: the systems that make growth predictable at scale shouldn't only exist inside companies that can afford a full revenue team.
He brings the same methodology, and the same standards, to every engagement at the Lab.
THE FOUNDATION
Every Path Through the Lab Starts With the Data.
The Revenue Recode™ Method is where the real work begins. It's a forensic process, not an intake form. We look at what the market is actually paying for, what your pricing should actually be, and what your proprietary method actually is underneath everything you've been delivering for years. Most clients realize they've been leaving significant money somewhere they couldn't see. Pattern recognition from running this hundreds of times.
Free · 15 minutes · No pitch · Diagnosis first
01
Demand Signal Analysis
We study your market with the same rigor used at LinkedIn and Google: identifying what buyers pay for, the language they use to justify it, and where the ceiling really sits.
02
Offer Architecture and Pricing Calibration
We rebuild your offer tiers and anchor pricing in verified market data using the Value Altitude Framework™. You leave with a number you say without apologizing for it.
03
Genius Method™ Extraction
You have a proprietary process you've been running informally for years. We extract it, name it, and turn it into a sellable methodology that positions you as the only person who does what you do.
04
Codification and Automation Readiness
Everything becomes positioning documents, messaging frameworks, and AI-ready knowledge base materials all ready to train your assistant, brief your team, or configure your tools the same day.
THE TRACK RECORD
$600M in Results. Frameworks Built in the Field.
Luis Báez spent his career as the person inside the room at LinkedIn, Google, Uber, and Tesla... not advising on revenue infrastructure, but actually building it. $600M+ in career revenue impact. 50,000+ LinkedIn Learning practitioners trained. The answer, almost always, is architecture.
Christal Allen
Psychology-Based Business Coach
"I finally stopped winging it and started winning big."
Genia Stephen
Inclusion & Accessibility Consultant
"The right strategy activated what I already had."
Shanita Liu
Leadership Coach
"That foundation gave me the freedom to build something sustainable and brave."
Christina Lenkowski
Podcast Publicist
"Now my business runs like a studio, and every client success compounds."
Free · 15 minutes · No pitch · Diagnosis first
THE PROCESS
Four Steps. Zero Mystery.
We know you've been burned by vague consulting engagements. So we documented the whole thing.
Step 01
Book a Revenue Architecture Call
Free. 15 minutes. We diagnose where you are, what's in the way, and which path makes sense. We're diagnosing — not pitching. Those are different activities.
Step 02
Revenue Recode™
We run the data before we touch anything. Your market, your offer, your pipeline, your pricing. The plan comes from what we find, not from assumptions we brought in the door.
Step 03
Build the System
Not slides. Not a roadmap. The actual CRM, sequences, playbooks, automations and all operational assets you own and can run without us.
Step 04
Run It With Us in the Room
Advisory hours, campaign feedback, and live coaching until it runs on its own. That's the whole job, not just the handoff.
Free · 15 minutes · No pitch · Diagnosis first
LET'S FIND OUT WHAT'S ACTUALLY GOING ON
Book the Call. Bring the Real Numbers. Leave With a Diagnosis.
Not the polished version... the real one. You'll leave with a specific diagnosis and enough information to make a confident decision. If none of our paths fit, we'll tell you. We'd rather lose the call than set you up for the wrong engagement.
Free · 15 minutes · No pitch · Diagnosis first